Branding
Strategy, concept, visual identity and brand systems.
ALEX ABREU — DESIGN / STRATEGY / EXPRESSIONDesign that turns
Design that turns
complexity into
experience.
I create brands, products and digital experiences that connect intention, identity and use.
Explore projects↗PORTFOLIO — 2026SCROLL TO EXPLORE ↓
WHAT DRIVES MY WORK01 / 04
It starts with
an idea.
It takes shape
through experience.
A brand creates meaning. A product solves a problem. An interface makes it all possible. My work connects these layers into one coherent expression.
The brand defines what matters.
Identity and positioning that make an idea recognizable.
The product organizes what is possible.
Journeys and systems that reduce complexity and set direction.
The interface makes it happen.
Visual details and interactions that make an experience memorable.
SELECTED WORK / 02Ideas that move
Ideas that move
from concept
to life.
A selection of brands, products and web experiences. Each project answers a distinct context and reveals a way of thinking.
View project ↗01 / Branding · Visual identity2024
IP Carioca
↗An identity connecting faith, tradition and the cultural energy of Rio de Janeiro.
View project ↗02 / Product design · CRM2024
Ventix
↗A CRM bringing conversations and sales context into one experience.
View project ↗03 / Product design · App2024
Club Salud
↗One access point for health services and benefits across the user journey.
View project ↗04 / Web design · Institutional2025
Beon Eng
↗A digital presence for an energy efficiency and technology company.
View project ↗05 / Product design · App2020
Posto Graal
↗A digital experience designed to simplify refueling and service at Graal stations.
BRANDING / VISUAL IDENTITYBrands with
Brands with
presence.
Visual identities brought to life through symbols, colors and applications. A selection dedicated to my branding work.
THE VISION / 03When form and function
When form and function
speak the same language,
the result lasts.
WHAT I DO / 04Three disciplines.
Three disciplines.
One vision.
Product Design
Journeys, information architecture, flows and product design.
Digital experiences
Interfaces, websites and commerce with presence and clarity.
Between logic
and sensitivity.
My practice connects branding, marketing, UX, UI and product design. I start with context to find the central idea, then turn it into brands and experiences that work as a coherent whole — from the first conversation to the final detail.
Explore my background ↗